Finding Success With Article Marketing
November 7, 2008
As with any business, the internet marketers have a constant eye on their expenses. One of the most popular ways to market products, sites, or services is through article marketing. This simple marketing method costs the marketer little more than writing and research.
The phrase “BUM Marketing” is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing — he or she is “bumming” marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Typically, with article marketing, there are two options for reaching a broad audience. The first involves the marketer publishing the article on as many internet sites as possible. Internet magazines (like this one), blogs, databases, and other free advertising sites would be a great place to start. However, the second option would be to enlist the assistance of an article-posting program like the one listed in the resource box at the end of this article. These programs generally do all of the back-end posting for you, but more importantly, they will publish your article on hundreds of different sites.
Unfortunately, the largest problem with multiple submissions is that the campaign can backfire on you. Those who have labored through article marketing over the years realize that the key to a successful campaign is achieving a high natural search ranking by the big search engines (this is the where the free advertising comes into play). But with all of the big engines essentially monitoring the content on the internet, if they see that there are multiple submissions of the exact same article on, say a hundred or so sites, they will likely treat the article as the internet equivalent of SPAM and ignore it altogether.
Almost all of the leading submitter programs work around this known fact by changing words or shuffling paragraphs. The biggest problem with using a thesaurus like approach is that the meaning can be lost — the same holds true with switching up paragraphs because some programs will end up publishing your closing remarks in the second or, worse yet, first paragraph. The best programs, though, like the one listed below will require several rewrites (it’s easier to rework the article than to start a brand-new one). What it does with the rewrites is create a combination of articles, each with the same meaning and each with the same logical message. A six-paragraph article re-written three times will therefore product 729 unique articles, thereby slipping under the radar and avoiding detection as “duplicated content” by the search engines.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program’s directory — the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program).
Ebook Creation – How to Write a Quality Ebook
May 25, 2008
Ebooks are becoming increasingly popular. With people using the internet for research on everything from babies to being president, ebooks offer simple guides to understanding if the broadest item.
To write a quality Ebook, simply keep it simple. Perform an adequate amount of research on the topic, providing both pros and cons on the subject. This is helpful in letting the reader be aware if there are cons to the particular subject at hand. Keep adequate records of references and materials used. It is vitally important, due to copy right laws, that you give reference to borrowed ideas and thoughts from others. Do not pass anything off as your own if it indeed is not! Rule number one!
After gathering the information you need begin writing your book. This is not going to happen in one sitting. Understand that this takes time and patience along with many revisions and rewritings. Shakespeare didn’t’ write his plays in one sitting! After you have completed your first draft, leave it for a day or so. Come back and read it. Adding and deleting, moving and recreating portions of the book and chapters. Remember to spell check, spell check, and spell check some more. Every time you recheck your work, spell check your work. Rule #2. Do this a few times to ensure that you are comfortable with the work and the work is adequately written. If possible, have someone else read it over and add their thoughts and ideas. It is said that 4 eyes are better than 2.
When you are comfortable that the editing and proofing process has been completed. Combine the book. Create your cover, the title page, the table of contents, chapter outline, along with the references and index (if desired). Make certain the pages are numbered for easy access and that the author and editors names are displayed. Furthermore, keep the book simple and short. Most people who come across this Ebook will be those on the Interment and they will desire to print the book for easy reading. A book that doesn’t print well will be a waste of time for you and your readers. Creating a loss in revenue and branding (if any apply).
These simple steps will prove to create a well balanced, well written Ebook. One that offers the simple, informative, well researched material for any specific subject!
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Article Source: http://EzineArticles.com/?expert=Sean_Ray
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