The Makings of a Blog Empire
Sunday, January 13th, 2008Choosing Content That Provides Value
Unless you are a successful newspaper columnist or a famous actor who is able to draw hordes of readers by your reputation alone, your blog is going to need a theme.
It may be a narrow one, like “Libertarian politics in the Massachusetts Governor’s race.” It may be a broad one, like, [...]
The Components of a Blog Empire
Sunday, January 13th, 2008A Blog Empire, like any other business, is made up of three major components: a supplier, buyers, and the products for sale. But a blog in many cases differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main [...]
The Blog as a Business
Sunday, January 13th, 2008Most blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers. They make a profit. [...]
