Protected: Day 3
Saturday, May 17th, 2008There is no excerpt because this is a protected post.
Protected: Day 1
Saturday, May 17th, 2008There is no excerpt because this is a protected post.
Copyright
Sunday, January 13th, 2008You’ll take a lot more from the Old Media than just lessons on consistency, however. If you have a news blog, you’ll take parts of stories that will set up your own commentary. A technology blog may quote articles and experts speaking in interviews you did not give. In other words, unless you’ll be presenting [...]
Consistency
Sunday, January 13th, 2008Because your blog shares many attributes of your local newspaper, think for a moment about what the newspaper look like. It has a masthead, headings, and stories. It has a certain number of columns, fonts of a certain size and type, and stories categorized within sections. It looks that way every day. It is consistent.
On [...]
Links, Layouts, and Objects
Sunday, January 13th, 2008Using Your Links Wisely
The vast majority of blogs feature a section or two that contains nothing but links. They may be links to the bloggers’ other blogs or to related sites; they may even be links to every syndicated columnist online - such a scheme makes up a good portion of the Drudge Report, Matt [...]
Branding – Developing a Name and Image That Will Stick With People
Sunday, January 13th, 2008A Blog Empire has many subjects but only one theme.
Every empire has a name. It may be regal enough that “Rome” says everything there is to say. It may try to ride off the success of others, as the “Holy Roman Empire” attempted in the Ninth Century.
Whatever name you choose, however, will establish your brand. [...]
Develop a Blog Theme
Sunday, January 13th, 2008Every successful blog has a theme - the idea or subject your blog is about more than anything else - that makes it a go-to site in the minds of readers. In order to make your blog a success you must be able to contribute something unique, and that something is going to make up [...]
