Branding – Developing a Name and Image That Will Stick With People
Sunday, January 13th, 2008A Blog Empire has many subjects but only one theme.
Every empire has a name. It may be regal enough that “Rome” says everything there is to say. It may try to ride off the success of others, as the “Holy Roman Empire” attempted in the Ninth Century.
Whatever name you choose, however, will establish your brand. [...]
Develop a Blog Theme
Sunday, January 13th, 2008Every successful blog has a theme - the idea or subject your blog is about more than anything else - that makes it a go-to site in the minds of readers. In order to make your blog a success you must be able to contribute something unique, and that something is going to make up [...]
The Makings of a Blog Empire
Sunday, January 13th, 2008Choosing Content That Provides Value
Unless you are a successful newspaper columnist or a famous actor who is able to draw hordes of readers by your reputation alone, your blog is going to need a theme.
It may be a narrow one, like “Libertarian politics in the Massachusetts Governor’s race.” It may be a broad one, like, [...]
Building Your Blog Empire
Sunday, January 13th, 2008Deciding What Type of Empire You’ll Build
So you want to build an empire. Unlike historical empires that relied on unique military tactics, advanced technology, and slave labor, your empire will rely on a single person: you. You’ll design it, you’ll build it, and you’ll people it with readers who return to it day after day, [...]
The Blog as a Business
Sunday, January 13th, 2008Most blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers. They make a profit. [...]
