How to Choose the Right Domain Name
July 29, 2008 · Print This Article
The Web address of your site, which generally follows with a ‘www.’, is known as domain name and as an instance we can mention www.amazon.com, which is a domain name of well repute.
How is a good domain name created?
The web address of your site should, by no means, be a difficult one to write or remember. It is supposed to be an aid, not a barrier. Well, for a domain name, you can definitely consider your company’s name but at the same time, you can have a bias towards a phrase that promotes your own identity and your offerings.
To make yourself familiar with the kind of domain names that your users might prefer, it is expected that you take into consideration the opinion of others about your domain name choices.
There are certain factors which you must avoid while registering a domain name, which include:
1. Avoid using any hyphens in the domain name since it increases the chances of the domain name being forgotten by people while they type it in their browsers, or even while they want to send you an email.
2. Strive not to use digits in your domain name. For instance, if it is 3.com, you have to make everybody aware that it is not ‘three’ but ‘3′.
Now, it’s my turn to point out some positive things with regard to your domain name:
1. Register for commercial websites, that is, the ones which end with ‘.com’. This is not necessary, but it has been observed that people tend to forget websites ending with ‘.org’ or ‘.net’, and if they mistakenly send a confidential email to a wrong address, it might spell a recipe for disaster.
2. To just make it better than others, try keeping simple spellings.
3. Make it as short as possible as the maximum length should be 3 words or 20 characters.
The above mentioned aspects have to be thought out with due consideration for your main company domain name. Only for your secondary sites, can numbers, hyphens and non-.com domain extensions be. Follow the above ones for your company’s main domain. Does my domain name have to end with .com?
Well, as far as websites are concerned, ‘.com’ extension is the most available one. So, I would suggest that use ‘.com’ as part of your domain name. Finding good ‘.com’ domains is difficult as most have been obtained.
It is of immense importance to clarify that ‘.com’, ‘.net’, ‘.org’ actually indicated three different things. ‘.com’ stands for commercial purposes, ‘.net’ stands for network purposes and ‘.org’ stands for non-profit purposes. But, this demarcating line has become fuzzy. Now, don’t think about these and outs and choose any of the extensions available for domain names.
Use of uppercase or lowercase letters
As capitalization does not make any difference, your domain name can have thus anything ranging from numbers to letters or even to dashes.
Should my domain name have dash?
It may so happen that you may desire a domain name like www.yourstruly.com, but the same might have already been booked, but it would be available as www.yours-truly.com. So it is at your disposal whether you wish to accept the domain with the dash or try a new phrase. But remember the following things:
1) Using a dash in your domain name can be never ideal for communication. Users are likely to end up at a wrong site unless you tell them the proper place to put the dash and they put it perfectly.
2) Dash is never easy to use and common to type. It is often left out by people. The Cost of a Domain Name
Price of a Domain Name: You need to know that you have to pay as annual fee ranging from $6 to $50 varying as per the registration service) for your right to use the chosen domain name. But, it is just a rental service without letting you purchase the domain name.
It is your choice whether you wish to use a cheap registrant whose service over a period of time is doubtful. But remember that a saving in the short term might cost you in the long run. You should stress on the access control panel domain when you are registering for your domain. As far as the domain registrars go, many of them permit the webmasters to edit the domain hosting, manage the DNS records, and also widen the domain so that transfer of the domain from one registrar to another becomes easy through the internet, without requiring any support. This gives you a lot of control and freedom as a webmaster. If you have got registered under a particular registrar, you will never want to bear the effect of any mistake incurred by the registrar, if you have settled on the domain for a fair period of time.
So, make sure that your domain name is registered remembering all the things mentioned above to prosper properly on this track. Will it be a Problem if someone else manages My Domain name?
It is expected that you will remain the owner or administrative contact of the account to solve future problems, though you can let others manage. For example, the information needed to shift your files to a new server in the future may be impossible to edit for you. You won’t be able to direct browsers to your site’s new location if you are not the owner or administrator of the domain name.
It is, indeed, very astonishing if you are satisfied with your domain name because over 20,000,000 domain names have already been registered. Honestly speaking, it is quite natural that your purchasing the domain name exerts an influence on the choice of your domain name. Not only that, in the future it can inspire you to think about an unregistered name that can be secured. Having said this let me remind you that it is always wise to go for a perfect domain name from its current owner giving a suitable amount. For this, you need to have a handsome amount in your pocket.
People look at you as a marketer who has done some research which familiarizes you with many opinions. Selecting a domain name may be discouraging at times, but there are 2 common points:
1. Select the domain name as soon as you lay down your business plan.
2. Once you choose a name, make it first to select.
To conclude, let me inform you that even if you haven’t resolved your business plan, purchase the domain names that have fascinated you. It is not very expensive if it is bought at an affordable registrar like GoDaddy. In the future, you can resell it and can even enrich it with creative content. But, once you don’t buy it, you may not get it in the future.





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