The Art of Marketing With Real Estate Signs
It wasn’t long ago that selling a home was as easy as breathing. Well, homeowners are coughing pretty hard these days. To beat the current real estate market flu, you need to focus on the small things when selling your home.
The first step to selling your home is to get it into the proper shape. There are plenty of guides and articles on how to do this, so I am going to skip it to focus on the next, vital step you need to take.
This is the digital age. This means you should be posting your home on real estate sites like FSBOAmerica.org. That doesn’t mean you should ignore the basics, however. They still can make or break the sale of your home.
One of the simplest and oldest strategies for advertising a home is the real estate sign. You know, the “for sale by owner” red and white signs. The web is great, but these signs really work if you use them.
Why are home for sale signs important? Buyers shop by geographic areas. They look for “good” neighborhoods that have the aspects they are looking for. While they will look online and in the MLS for homes, they will do one other thing you can take advantage of.
So, why do these signs work? Well, you need to think how buyers shop. They look for areas they like and then they cruise around them. Guess what they do when they see a for sale sign? Yep, they check it out.
You can only provide limited information on your real estate sign. What would you want to see? How about contact info? Price? The number of bedrooms and baths? The size? List it all in readable writing.
A for sale sign on a telephone pole is not going to convince a buyer to make an offer on your home. That is not the purpose of the sign. It should only get them to come take a look. Once they do, you’ll have a second tidbit for them.
As soon as you list your home for sale, print out brochures with pictures and all the information you can think of. Now post a stand alone for sale sign in the yard with a box. Pack it with brochures for buyers to take, to wit, the bait.
Overall, the signs around the neighborhood should entice buyers to come to drive by the home. The signage on the lawn should entice them to grab a brochure. The brochure should entice them to give you a call. Then it is up to you to get an offer.
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July 17th, 2008 at 3:11 am
Sale sign also does your home in a home. The next morning we headed back to your home. Was really good with owner.